Behind the Scenes of the DIY Build Your Brand Mini Course
If you...
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Tried DIYing different parts of your brand but got frustrated and stopped
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DIYed your brand but feel embarrassed when you have to share it with others
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Are unsure of what goes into designing your brand or haven’t even started
You’re exactly where you should be.
When you're just getting started,
it can feel like you only have one choice:
DIY your branding to save money, but end up looking unprofessional
OR
Invest in custom branding that looks good but isn’t in your startup budget
But the truth is...
You don’t need a designer to have a professional brand.
You do need a proven framework.
These 10-20 minute lessons cover the exact framework I use for my own branding clients so you’ll be able to build your brand so it looks professionally designed at a fraction of the custom cost.
By the time you’re finished, you’ll…
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Have a beautifully designed logo that’s unique to your business
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Feel confident about what your brand stands for and who it’s attracting
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Be able to design faster because you have brand guidelines that help you keep your fonts, colors, and visual style consistent
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Have a signature style you’re proud of that you created
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Finally feel like a professional because your business looks the part
And it will all be done in five days.
Branding Matters
A Few Reasons Why
23%
Increase in revenue seen from businesses that use consistent branding across all platforms*
*Forbes
7 Seconds
The average amount of time it takes for someone to form an impression of your brand*
*Psychological Science
60%
The number of consumers who avoid companies with unappealing logos even if they have good reviews*
*Crowdspring
Hi, I’m Rizza—a brand designer who helps business owners in all stages.
I know that when you’re just starting out, your budget is tight and you’re still narrowing in on your business vision. Spending thousands on custom branding doesn’t make sense.
That’s why I created this course.
Because no matter what stage of business you’re in, you deserve a brand you’re proud of.
So newer business owners like you would have everything you need to create beautiful and professional branding using a proven design framework and a little bit of guidance.
Brand Yourself in 5 Days
Everything Included:
LOGO
A logo that is unique to your business and looks professionally designed
FONTS
Fonts that are aligned with your brand’s vibe that you can use on any marketing materials
COLOR PALETTE
A color palette that represents your business and appeals to your clients
MOOD BOARD
A visual representation of your brand’s personality to look at for inspiration whenever you like
IDEAL CLIENT AVATAR
A clear understanding of your target market and how to get their attention
BRAND GUIDELINES
Everything about your signature brand style in one place making it easy to stay consistent
Ready to check branding off your to-do list?
Bite-Sized Lessons
Delivered to Your Inbox Over Five Days
Each day, you’ll receive an email that includes a 10-20 minute video discussing the lesson of the day, and actions steps to implement for that day’s lesson.
Day one
The first day is for figuring out your foundation: who is your brand for? What do you do as a business? Why do you do what you do?
You’ll get to the soul of your business so you can connect with and attract your dream clients.
Who, What, and Why
Day One
Day two
The second day is about finding your signature style. You’ll do so by using Pinterest to pin your inspiration and Canva to create your final mood board.
By the end of Day 2, you’ll know the creative direction you want to go in.
Mood board
Day Two
Day three
Following the work you did the day before, you’ll decide on your color palette, font style, and brand elements like textures, artwork, and illustrations.
You’ll end Day 3 with a clear idea of the different elements that make up your brand vibe.
Brand Vibe
Day Three
Day Four
Now that you’ve done the foundational work, you’ll create your logo. Your video will walk you through the step-by-step process of designing in Canva or Illustrator using the same techniques I rely on for my clients.
Once you’re finished, you’ll have a beautifully designed and custom word mark logo to represent your business.
Logo Design
Day Four
Day Five
On the last day, you’ll put together everything you have designed and selected in a Brand Guidelines document. This includes your fonts, color palette, color codes, logo, logo variations, elements that you’ve approved for use, photography style, and mood board.
That way, you’ll have everything about your signature style in one place.
Brand Guidelines
Day Five
That’s it, your brand is ready to launch!
“Wow, I can’t believe I created that. It looks so good!”
-You, admiring your branding after finishing this course
This is for you if you…
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Feel embarrassed by your current branding
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Want a budget-friendly option
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Have a hard time picking and sticking to one style
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Don’t want to spend weeks learning about branding and strategy
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Are an action-taker who will do the work to create a brand you love
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Are ready to check your branding off your to-do list so you can start promoting your business with pride
This is not for you if you…
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Want 1:1 support or coaching to ask unlimited questions
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Want to learn EVERYTHING about strategy (color theory, popular logo types, etc.)
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Don’t want limited options and would rather invest in custom design
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Are a procrastinator who has a hard time finishing things on your own
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Don’t care about creating a brand you love
Frequently Asked Questions
How much time do I need to invest each day?
The video lessons are 10-20 minutes and as long as you follow the daily prompts you shouldn’t need longer than 1-2 hours a day to implement!
Is it better to hire a designer instead of DIY my branding?
It depends on what stage you’re in! Over the years, your business will change a lot which is why in the beginning stages, it doesn’t make sense to spend thousands of dollars on custom branding and design. However, you still need a strategic and polished visual presence that represents the professional you are. This course helps you get your brand up and running in a short amount of time without having to spend a lot of money.
Will this help me create graphics for my business?
Yes! The brand guidelines you’ll put together on Day 5 will help you when it comes to creating graphics because you’ll know what styles, colors, and fonts to use, helping you stay on brand and save time.
What if I already have a logo?
That’s totally fine! The logo day of this course (Day 4) is a great way to figure out if you need to polish your logo or create more variations. (You can use logo variations on marketing materials that require a different orientation of the logo or a different color for a contrasting background).
Is this course worth it or can I just do it myself?
This course was created to guide you down the right path and based on the same process I use for my branding clients so you’ll be able to design a brand that you love. You won’t have to spend any time wondering if you’re making the right choice or trying to figure out everything on your own. Instead, you’ll have a step-by-step process that makes sure you walk away feeling good about everything you created.
How will having professional branding help me charge more?
Professional branding shows you are trustworthy and helps you stick out from your competition. It’s what makes the difference between buying a $1 cup of coffee from the gas station versus a $5 coffee from Starbucks - you’re helping customers get a feel for not only what you offer, but your business’s personality.
I’m a designer - will this course be useful for my own branding clients?
Yes! This course is the exact process I use for my clients. It will teach you how to build a strong foundation for branding and how to create a brand that’s built on strategy and feels authentic, all of which you can use with your own clients!
What if I don’t have any design experience?
Well then…you’re in the right place! I made this course specifically for YOU, a non-designer. Using free programs (or free trials of programs), I will walk you through the step-by-step process of designing the different parts of your brand so no design experience is required!
What if I don’t end up with a clear vision?
If you don’t end up with a clear vision, it’s time to revisit the drawing board. The good news is: you’ll have access to this course forever. So, if you’d like to start over or you find that your business has changed and you’re ready to rebrand yourself, just take the course from the beginning!
Are there refunds?
I know investing in your business can feel scary which is why this course has a 14-day risk-free guarantee. Even though I’m confident you’ll be happy with what you receive from this course…on the off chance you aren’t, you’re eligible for a refund for up to 14 days after purchase. To qualify, you must have finished the course and email me to share what specifically didn’t work for you.
Didn’t find what you’re looking for?
If you’d rather have everything professionally designed for you, I can help with that! Check out my done-for-you branding and logo services.
