Let me take a moment to be blunt: You're losing customers if your business doesn't have a website. Period.
It's not a secret that we live in a digital world. We use the internet to book hair appointments, order food, stream entertainment, scroll through social media, order food delivery, and find businesses that meet our needs.
We use it for everything.
Especially now with COVID, people are being mindful of large gatherings and are turning to websites more than ever. From video conferences with families to having groceries delivered directly to our doors, there's nothing you can't achieve through the internet. To keep up with the fast moving competition, you HAVE to have a website.
Did you know?
• 70-80% of people research a company online before visiting it or making a purchase
• Only 50% of small businesses have a website
• Nearly 90% of people use the internet to find local businesses
•38% of people stop engaging with a site if it has an unappealing design
70-80% of people research a company online before visiting it or making a purchase
Your potential customers are searching for you, or your services online.
How many times have you used Google this week? I use it constantly, it really is the perfect search engine.
By not having a website you are giving customers to your competitors without even realizing it. Imagine someone is looking for a haircut and they Goggle "hair salons near me" but your business doesn't have a website. They will never know you're even an option for them!
Only 50% of small businesses have a website
50% is an incredibly low statistic if you think about it. 50% of businesses are missing out on a major opportunity to reach new customers and grow their business.
That being said, by having a website you already beat out 50% of the people in your niche.
You can't rely on Instagram, there's no measurable data and you do not own your followers. Your website will bring in measurable analytics which you can use to give you a competitive edge over your competitors.
Nearly 90% of people use the internet to find local businesses
This is yet another reason that having a website is so important for growing your business.
Without an online presence, potential customers will not be able to find you. And that's the key for growing your business and brand awareness.
You can be the best at what you do but if no one knows you exist, you business will be stagnant.
38% of people stop engaging with a site if it has an unappealing design
And I am not just talking about aesthetic design.
Have you ever seen a website that was so out of date or difficult to navigate that you just bailed and went to a different site to find what you were looking for?
According to this statistic, this happens quite frequently.
If you already have a website make sure your content is always updated, visually appealing, and intuitive so that visitors don’t immediately bounce.
If you need further help on your current website, email info@zquaredstudio.com the words WEBSITE AUDIT and I'll be happy to give you a FREE website audit where I give you 3 design tips on how to improve your website.
Your website is a marketing funnel, if it's created and used correctly it can streamline lead generations and conversions for you.
But its not enough to just have a website you need to have a GOOD website. You need...
Branded and professional images that will give you credibility in a sea of DIY brands and businesses not willing to invest in their business.
Compelling copy that touches customer pain points, letting customers know that YOU are the best option for what they are looking for.
Easy to navigate and beautiful design that will keep your customers on your website from the first look to your desired outcome whether it's landing a sale, growing your email list, booking a client, etc.
It's clear that if your business doesn't have a website you need to get one. The opportunity to help grow your business is worth the investment.
If you’re going to do one thing today to help your business be more successful, creating or rebranding your website is your top priority.
It’s easy to be a better business. Get a website.
Do you need a website but not sure where to start? email me at info@zsquaredstudio.com to learn more!
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